I believe readers should (and can!) come to their favorite publishers like they do their favorite retail stores: they know whenever they walk through the doors of their favorite local shop, they’re going to find some goody they adore.
Shoppers trust shop curators to collect items they will love. The same is true for your readers and your list—you carefully curate your list with your ideal readers in mind.
Content marketing develops that same relationship the shop owner and local customer have between you and the readers who will love your work, so they know to come to you when they’re ready for their next book.
I started my career as an editorial intern turned editorial assistant turned editor. I quickly got tired of hearing more about the things we couldn’t do and couldn’t publish and couldn’t try than what we could, so I jumped ship.
I dove head-first into content marketing. I worked with companies like WordPress, Overstock, AutoTrader, and more to use stories to grow their sales. I was blown away by what content can do.
Content enables brands to tell their stories and connect directly with their customers. It's more authentic and genuine than advertising. It's a strong driver of customer loyalty and brand recognition. In short, content builds connection by businesses serving their customers with so much more than just the products and services they sell.
As an abstract artist and consummate world traveler, I use content to tell my stories and share my processes every day. As lifelong book lover, I will always offer my knowledge and expertise to the authors, publishers, and booksellers who make up the original content creation industry.
Grab some time on my calendar and dive into how you can use (or improve!) content to connect with your readers!